I like Amex, and have a Platinum charge card and the BA card, which as I’ve had it so long I don’t pay for, just the Platinum fee.
That said, despite having an account since 2004 they have never increased the limit on the BA card, once tried to decrease it but I managed to persuade them otherwise, and I never qualify for any targetted offers. Amex have “investigated” and just come back with “offers are targetted and you haven’t qualified this time”. In 14 years, no offers?!
So I applied for a Gold Rewards card recently, and got a large credit limit, and now offers are showing up for that. They have linked the cards correctly, so they know it’s me, but can’t explain why I never get offers on either of my original cards.
It does also seem that more functions are being offshored now. Any issue seems to get passed to “back office” to be dealt with. They make a big thing of how the call is answered in the UK, but the staff I have talked to agree that they can do less now and it’s all dealt with abroad.