Well, I’m posting a story about the difficulties currently being faced by Apple - this means that I am probably going to be in for a kicking…
It seems they’re having a bad year.
Chief Exec Tim Cook would love to pin his firm’s profit warning on Trump’s continuing bum-fight with Pooh-bear, but Apple’s problems seem to be running a little deeper.
The issue for Mr Cook is that the iPhone is now pretty mature and there’s little sign of innovation or major new features between releases. Where’s the driver for customers to upgrade year after year?
Compounding matters, the high-end device’s growing price tag is getting out of hand. This year’s XS is on apple.com for £999. The ‘cheaper’ XR unit is £749.
Is it really a surprise that last-quarter iPhone sales are likely to be around 8% lower than the $93 billion they forecast? That’s $9bn wide of the mark - for one single three month period.
Apple shares opened 9% down this morning and they took other tech stocks with them. Microsoft, Amazon and Google have all had a bad day on the back of this announcement.
Time for Apple to rethink their strategy or are they genuinely falling victim to a political spat between the toddler-in-chief and China?