I’m sure it did. The Monzo forum has always been a busy place and is important to many and will have stimulated new customers.
But I don’t see the cause & effect with Starling. In the past year or so, Starling has become embedded in a very different way, developing service links in the finance sector whilst growing a customer base which looks (I think) very different to Monzo’s.
But don’t judge the two banks by the forums. Starling took the decision long ago to discontinue its dedicated forum. In my book, once the dust settled, they hit their stride and under astute management, ploughed their furrow.
The apps speak for themselves. I’ve had both and found the Starling to be preferable - focused, professional and, at its own pace, innovative.
Monzo’s app has lost its way and looks messy. But it’s community continues to thrive despite that - I’m not sure the state of the app really matters to it. That may be something to do with how a bulk of the customers use it - as a pre-paid card equivalent, perhaps?
Judging by the forum threads, it’s become a valuable resource for a young fan-base where money management is a whole new ball game. That makes it important for some. That, I suggest, has little to do with the account.
Horses for courses…