Everything with Monzo has always been about the experience and the seemingly “social” following.
If I said to the Monzo customers that they could put their money into a Natwest savings account, with a £1,000 minimum deposit and “next working day” withdrawal terms - I’d be laughed off the forum.
Whether or not it was a success (jury is out), there were people who were openly willing to use such a feature (despite the numerous better alternatives out there).
Monzo has a fan base - There are no other words to describe it, and kudos to them for managing to generate it.
The more “mature” customers (sounds creepy, but I can’t think of a better word), will use the best services available to them at the time.
For me, the Monzo current account is great - No complaints there.
But I don’t use any of the extra services which I feel come up short in comparison to the alternatives.
I do struggle to see the point in a lot of them, and wonder how anyone can actually want to use them when they are so far behind the rest of the market (the extra services, not Monzo as a bank) - But clearly I’m just a bit narrow minded!